Limelight hotel chain

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industry

Luxury, Real Estate, Travel & Hospitality

SERVICES

chosen

Branding, Logo Design, Web Design

01 –

client

Limelight was originally a lively bar in the midst of a rapidly expanding paradise, the property had several owners and numerous incarnations before becoming the show today. The property needed a website that, in addition to showing the hotel’s luxury accommodations, also performed well on search engines in order to increase traffic and online revenue.

The property has worked closely with Oltre to update the hotel’s online performance by designing and developing a technology-optimized, content-oriented hotel website, following the latest search engine optimizations and social guidelines. The website was developed with several goals in mind, including site optimization for search, mobile, social media, and conversion.

02 –

process

The approach

– Visual and responsive website design to offer a ‘user friendly’ experience to users on all devices (desktop, tablet, mobile)

– In-depth keyword research and well-defined web strategy

– Write content and metadata keeping in mind the hotel search engine optimization guidelines

Business and marketing consultancy

– Integration of social media sharing and browsing features to broaden the reach of marketing and increase social audience and engagement

– Exploring and devising all the monetary opportunities available on these platforms demonstrating relevance to their brand and business

Brand care / Logo design

We took their image and drastically transformed it into a more lively direction, full of life and new vision.

03 –

results

Since the new site was released in early February 2017, the website has recorded the following results (February – April 2017 vs 2018):

– $ 300,000 in additional revenue within 2 months

– 70% increase in website traffic

– 314% increase in mobile and social traffic

– Average monthly ROI 40% since the site is up

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