Vinnie’s Pizzeria & Restaurant

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industry

Restaurants

SERVICES

chosen

Advertising, Branding, Logo Design, Market Research, Packaging, Social Media Marketing

01 –

client

Established in the 1970s, Vinnie’s Pizzeria & Restaurant, located in New Jersey, serves one of the best Italian pizzas and dishes in the area. Vinnie’s has transformed its “take away” facility into a “fast dine” themed service. Maintaining the taste of the quality of a refined cuisine with the innovation of a modern fast food / take away service.

Vinnie’s was moving and wanted to transform its very “eighties Italian pizzeria” brand with a more “modern, clean and simple” look with a marketing plan to acquire new customers in the area and raise awareness of this new ‘fine dine’ or service from take away without losing the quality of typical Italian cuisine.

02 –

process

The approach

– Design and printing of customized articles and packages

– One-Page design and guide for branding

Business and marketing consultancy

– Study of the competition and client

– Design and print vouchers and coupons for our 3 step promo to acquire customer loyalty

Image modernization

We took their image and drastically transformed it in a more modern, simple and clean direction.

03 –

results

Since the new ‘3 step’ look and plan was released in early November 2019, Vinnie’s has recorded the following results (November – December 2018 vs 2019):

– 190% Customer retention

– 250% increase in social traffic

– 230% increase in takeaway orders

– Average monthly ROI 15% since the ‘3 step’ plan was applied

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