– Offer buyers a $ 5 coupon for old empty products traded
– For each new purchase, customers were encouraged to donate any sum for charity and would later then be compensated with a very reasonable discount on their next purchase. This initiative not only made it easier for Alpha to keep an elevated customer retention, but buyers were also motivated by a sense of responsibility, rather than monetary incentives
Business and marketing consultancy
– We recruited a renamed local influencer for her Daily Beauty Routine videos as an Alpha brand ambassador for an integrated campaign. It included TV, print and digital media with a particular emphasis on environmental awareness and the importance of donating for greater causes.
Brand care / Logo redesign
– Transformation of the image taking into account nature’s beautiful and ageless textures
– We took their image and drastically transformed it while keeping the ‘dark elegant’ theme loved by the founders.
– 50 thousand items shipped
– 35 thousand dollar fund raised and donated
– 150 collaborators recruited nationwide